Company: PlateSpin Ltd., Toronto, Ontario, Canada
Company Division/Group: PlateSpin
Company Description: PlateSpin provides the most advanced data center automation software designed to optimize the use of server resources across the enterprise.
Nomination Category: Marketing Categories
Nomination Sub Category: Best Marketing Organization

Nomination Title: PlateSpin’s Marketing Team

   1. Tell the story about what this nominated organization/department achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          The PlateSpin Marketing Team is one of creativity, accountability, and
          expertise. The team was hand-picked by the Marketing Leadership to build an
          agency within the walls of a software development company. One of the key
          success factors is the ability to measure every dollar spent in advertising,
          events, collateral, etc. and associate it with a lead. The marketing team has
          been able to establish tracking and metrics to the point where at a click of a
          button they can understand exactly what is working, what is not, and adjust as
          needed to deliver a high volume and high quality of leads to the PlateSpin
          Sales organization.  The marketing team has been able to establish PlateSpin
          as the leader in the server consolidation and disaster recovery markets as
          they relate to virtualization.

          The Marketing Team is made up of a number of key groups which include a
          Creative Team, a Web and Infrastructure Team, and individuals who deliver the
          writing, program management, event coordination, product marketing, and
          channel program management. As a team, most of the individuals joined
          PlateSpin through the recruiting efforts of Cadman Chui - VP, Mark Pileski -
          Director, Bill Kalogiros - Creative Director, and Maziar Aflatoun – Web
          Operations. Through 2006 those 4 built the PlateSpin Marketing Team by
          bringing in those people who were time tested and proven, having worked with
          at least one member of the team previously. Cadman, Mark and Bill worked
          together at previous companies on 2 different occasions prior to joining
          PlateSpin.

          In 2006, the PlateSpin Marketing Team completely re-branded the company and
          developed a new website all in-house, both activities done concurrently with
          executing the largest event in the Company’s history (VMworld 2006). In 2006,
          the marketing Team was responsible for generating over 20,000 targeted leads
          for the Company and was able to track each sale made back to the lead source,
          allowing them to continually improve on campaigns, events, and other lead
          generating activities. 

   2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

          http://www.platespin.com/
          http://www.platespin.com/Products/powerrecon/Default.aspx
          http://www.platespin.com/products/powerconvertmain.aspx
          http://www.platespin.com/downloads/index.aspx

   3. Provide a brief (up to 100 words) biography about the leader(s) of this nominated organization/department:

          Cadman Chui, VP Marketing held senior marketing positions over the last 10
          years at software development companies focusing on the enterprise data
          center. Prior to PlateSpin, Cadman led marketing teams at Cybermation, and
          held senior marketing positions at DataMirror. Mark Pileski, Director of
          Corporate Marketing owns the Communications and Web operations teams. Bill
          Kalogiros, Creative Director is responsible for creative and brand strategies
          for PlateSpin. Mark, Cadman and Bill met at DataMirror and worked together at
          Cybermation. Maziar Aflatoun worked with Mark at a previous company and
          manages the lead tracking infrastructure, web operations, and all other
          business systems.